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| Advertising on "Huffington Post", December 6th, 2011 |
The 99% are 1%. The majority of the people is not on the streets, but sits at home watching sit-coms. And that is not just some politician's quote.
What is the real sentiment of "the people"? To get a good indicator, we would have to assess their interests, their hopes, wishes, desires, fears, worries, their faith, habits, and hate. Where should we start?
The advertising industry itself ($400 billion USD as of 2011) has already done it better than we could. All we need to do is take a look at the sponsored links on websites (yes, those annoying messages we've trained ourselves to avoid looking at) because what the machines that put them there assume the average reader's interest is, is probably pretty close to what it actually is.
